U.S. Military Creating Software to Manipulate Social Media

General-David-Petraeus-008‘The US military is developing software that will let it secretly manipulate social media sites by using fake online personas to influence internet conversations and spread pro-American propaganda.

A Californian corporation has been awarded a contract with United States Central Command (Centcom), which oversees US armed operations in the Middle East and Central Asia, to develop what is described as an “online persona management service” that will allow one US serviceman or woman to control up to 10 separate identities based all over the world. […]

The Centcom contract stipulates that each fake online persona must have a convincing background, history and supporting details, and that up to 50 US-based controllers should be able to operate false identities from their workstations “without fear of being discovered by sophisticated adversaries”. […]

Once developed, the software could allow US service personnel, working around the clock in one location, to respond to emerging online conversations with any number of co-ordinated messages, blogposts, chatroom posts and other interventions. Details of the contract suggest this location would be MacDill air force base near Tampa, Florida, home of US Special Operations Command.

Centcom’s contract requires for each controller the provision of one “virtual private server” located in the United States and others appearing to be outside the US to give the impression the fake personas are real people located in different parts of the world.

It also calls for “traffic mixing”, blending the persona controllers’ internet usage with the usage of people outside Centcom in a manner that must offer “excellent cover and powerful deniability”.’

(Source: Fielding, Nick & Cobain, Ian. “U.S. Military Creating Software to Manipulate Social Media“. Guardian, 17 March 2011)